Learned from the youtube channel @uxpeak
1. Decision fatique
The is a real things when it comes to designing forms or user engagement needed parts
It like infront of a user you are stacking more choices means there is a chance to make no choice at all
magine you walk into a supermarket to buy pickle. There are 20 different varieties—mango, lemon, garlic, mixed vegetable, ginger, spicy, sweet, homemade, organic, regional brands, and many more.
Instead of making the decision quickly, you spend several minutes comparing prices, flavors, brands, and reviews. Eventually, you feel overwhelmed and either pick one at random or leave without buying anything.
Now imagine the store only displays the 6 most popular pickle varieties. You can quickly compare them, choose one with confidence, and complete your purchase in less time.
2. Smart Defaults
Like Studies in behavioral design reveal that over 95% of users stick to default settings on websites, browsers, and software. Because evaluating options requires effort, people overwhelmingly accept pre-selected configurations, a phenomenon known as the "default bias".
So we need to make choices based on user personas and giving them a smart default choice is more important in good designing.
3. Goal Gradiant Effect
Its basically like when you are about to finish a task your brain will pump more dopamine and a slight euphoria. which makes the person to finish the task very fastly.
So in designs we can use this effect to make users engaged in our design.
4. For SaaS products
Its like if we are about to sell a service anyways we have to give a free trial or a freemium model to our users.
Most likely they wont use our paid features in the initial days. So we have to make them to use our product daily.
For that we need to give something valuable like we are having a online site analyzer and in that the user gave the site details and at the time of downloading the report we are asking them for subscription or signup kind of things.
So first we wanna make the user feel like we are getting some usefull information from the site , so we need to give a 20% of usefull data to them , that make the signup or subscription rate some what higher
5. Endowment Effect
A software company gives you a 30-day free trial.
After using it every day, it starts to feel like your software, with your settings and your data.
When the trial ends, you're much more likely to pay for it because you don't want to lose something you now feel you own.
This is what the effect cause it makes the user feels like they are using it actually and more likely to buy it.
6. What actually matters
Its not like the people who are having the most expierence in a field are the most valuable ones.
And the people who are having the most expierence but they dont know anything are also not valuable ones.
The things is we can learn how to recreate the design or animation or effect that will make you good at that if you learn it properly.
So in the UX we need to make sure how user will think how user will iteract with things and we need to think about user psychology, conversion, retention, and the business impact it create.